Our Team
Ross Wishnick
President
Ross Wishnick was a homebuilder for 25 years specializing in the development of active adult communities. He was a senior executive with Crestwood Village, Inc. (1978-1997), a New Jersey developer and one of the pioneers in that segment of the homebuilding industry. In addition, Mr. Wishnick was a founding director of First Washington State Bank headquartered in Windsor, New Jersey, and served as such from 1988 to 2005. He helped grow the bank from one branch to fifteen branches and from $3 million in assets to $500 million in assets. He served on the loan, personnel and technology committees during his tenure. For twelve years, Mr. Wishnick was a member of and then chair of the Princeton Human Services Commission (2009-2020), which provides services to youths and seniors in general assistance and advocacy for this segment of the local population. As part of this Commission, Mr. Wishnick took the lead in founding Send Hunger Packing Princeton (2013-present), which provides supplemental food for students who together with their families are food insecure. Today the organization now has grown to include support for pre school and camps, public free raised bed gardens, free pantries, vertical indoor hydroponic gardens and general advocacy for those in need.. Mr. Wishnick is also a member of the Princeton Democratic Municipal Committee (PDMC) (2008-present) which is an elected position representing District 2. Mr. Wishnick is also a founding director of The Bank of Princeton which opened for business in 2007 and currently serves as Vice Chairman.
Bob Rabner
Vice President
As the owner of Rabner Graphics, a local graphic design, and creative services firm, Bob has always made it a practice to contribute his time and design resources to his local community. While living outside of Philadelphia, he participated in Business Volunteers for The Arts in Philadelphia and donated his design skills to benefit numerous local non profits. Since moving to Princeton, he has aligned himself with several causes near and dear to his heart, the sadly now defunct Princeton composting initiative, and SHUPPrinceton.
Julie Ramirez
Secretary
Julie Ramirez has held many senior project management roles at Goldman Sachs, Princeton University, and is currently responsible for strategy and planning for Merrill Lynch Wealth Management Trading and Operations Technology. Julie also serves as a volunteer on Princeton’s Citizens Finance Advisory Committee.
Julie received a Bachelor degree from Tufts University and a Master of International Affairs from Columbia University.
She and her husband have lived in Princeton for over 15 years and have 3 children in the Princeton Public Schools and one who has graduated.
Julie is a fervent supporter of public education and recognizes how difficult it would be to concentrate on learning when hunger is permeating your life.
Michael Krevitskie
Treasurer
Michael Krevitskie, a retired pharmacist, has a wide range of experience in the healthcare field, including out-patient infusion therapy and nutritional support, hospital pharmacy management, and community pharmacy practice. He graduated cum laude from the Philadelphia College of Pharmacy and Science in 1978. He has served as a commissioner on the Princeton Board of Health and is currently serving as a Princeton Democratic Committeeman. Michael was born and lived in Levittown, Pennsylvania, before settling in Princeton with his family in 2007.
Michael was inspired by SHUPP’s mission and the talent, commitment and life stories of its board members. He joined the Send Hunger Packing Princeton (SHUPP) Board of Directors in 2021.
Breana Newton
Volunteer, Board Member
Breana is the program coordinator at Princeton Senior Resource Center. She is a recent graduate of Rider University. While at Princeton High School she participated as a Peer Educator at HiTops, a health education and advocacy organization promoting healthy relationships and supportive connections. She interned at the local software firm, Tangible Value and worked at Trader Joe’s. Breana is now a Program Associate and Rental Coordinator for the nonprofit Princeton Senior Resource Center catering to senior citizens in the Princeton area. Breana grew up in Princeton and from personal experiences understands the challenges the food insecurity the participants in SHUPP have on occasion.
Lawrence Greenberg
Volunteer, Board Member
Lawrence is a payments industry pioneer, award winning filmmaker, and adjunct professor. He worked as CTO for Albridge developing the online platform that now houses $4 Trillion in assets for American Express Financial Advisors, Northwestern Mutual, and others.
Most recently Greenberg worked as CTO to develop a patented cross border payment solution for migrants sending money home to their families. Greenberg took ten years off from financial services to make movies including the documentary “An American Epidemic” about the opiate epidemic in America. He teaches filmmaking at Mercer County Community College. He is a Trustee for CASA of NJ serving children removed from their homes because of abuse or neglect. His goals include learning and teaching financial best practices to his clients and prospects in Eastern Pennsylvania and New Jersey.
Trinidad Rodriguez
Volunteer, Board Member
Trinidad Rodriguez is the Family Liaison for Princeton Middle School and Bilingual (English/Spanish) Outreach Coordinator for Princeton Human Services (Municipality of Princeton). As a Princeton native from the Princeton Community Village and Princeton Public Schools; Trinidad has joined the SHUPP board to advocate and support all students who are faced with food insecurities.
From her own personal experience, as well as having seen first hand while working for the Princeton YMCA for nearly 20 years, and currently with the Princeton Public Schools (Princeton Middle School) and Princeton Human Services – Trinidad can say without qualification that food insecurities in Princeton does exist.
With great pride and dedication, Trinidad will continue to support Princeton students with the Send Hunger Packing Princeton team. Let’s Send Hunger Packing!
Melissa Urias Mercuro
Volunteer, Board Member
Melissa Urias Mercuro is the Associate Director for Community Relations in the Office of Community and Regional Affairs at Princeton University. In her position, she helps to strengthen the University’s relationship with the Princeton community and support opportunities for faculty, staff, and students to be active participants in community life by collaborating with other campus and community organizations.
Prior to joining Princeton University, Melissa worked for the Municipality of Princeton as the Director of Human Services. In this position, she managed all services and programs offered by the department, including public assistance, emergency homelessness assistance, pandemic relief, Welcoming Week, immigration outreach, Princeton’s Summer Youth Employment Program and charitable drives for economically disadvantaged youth.
A Princeton native who grew up in the Witherspoon-Jackson neighborhood, she attended Princeton Public Schools. She is a licensed social worker and has a master’s in social work with a concentration in community-based leadership from Fordham University and a Bachelor of Arts in Spanish with a minor in Public Health from Rutgers University.
Become a Volunteer and join us!
We are always looking for volunteers to help with ongoing efforts and special events. Whether you have a few hours a month or few hours a year, please consider Send Hunger Packing Princeton.